#DellFuturist
Background: Dell Futurist started as a campaign to connect with the young generation and to give a platform to their dreams.
Objective: Increase brand awareness among young consumers by positioning Dell as the go-to device for expressing one’s creative side.
Idea: Every quarter, we came up with Dell Futurist campaign that focused on different niches like music, sustainability, gaming, art, etc. For each campaign, we held a contest where the participants had to show their creativity, and we also arranged a mentor session for the participants to learn how they can create and what they can create.
Dell Futurist Sustainability:
We asked the participants to pitch their sustainable project that can have an impact on the environment. The winner will get to pitch his idea to one of the sustainability leaders.
Mentors for the session: BeerBiceps and Rhea Mazumdar
Dell Futurist - Music:
We asked the participants to create their own music, all while being mentored by famous singer-songwriter Ankur Tewari.
Mentors for the session: Ankur Tewari
Dell Futurist - Gaming:
We withheld an esports tournament where the winning person or group would win a cash prize and a one-on-one with the infamous Team Liquid.
Mentor: Ankit Panth
My Contribution: As a Senior Copywriter, I came up with the theme, mentors, brand collaborations, and mechanism for each Dell Futurist campaign. I worked on the social media strategy and copywriting along with my team of junior copywriters.
