Hayatna - Taste The Quality

Objective: Establish Hayatna as a leading milk and beverages brand in the UAE region.

Solution: We elevated the brand's online presence with an engaging and intriguing content strategy. We proposed a shift in content direction, influencer collaborations, and impactful consumer promotions, that worked well in the brand’s favour, increasing both engagement and follower count.

My Contribution: As a copywriter, I played a key role in conceptualizing and executing the brand's strategy. I led the online content for the brand including always-on content, digital campaigns, and direct-response copy.

A few of the examples: