Hayatna - Taste The Quality

Objective: To launch Hayatna in the UAE region and increase the brand’s presence.

Idea: We created an ATL marketing campaign where we wanted to position Hayatna as a part of every household.

Execution: We created a TVC to deliver the key communication of the brand and launched the brand online through various intriguing content pieces.

My Contribution: As a copywriter, I worked on the conceptualisation and execution. In addition, I also handle always-on content for Hayatna, including digital campaigns and direct-response copywriting.