IFFCO - Quanta

Objective: Position Quanta as a cool and affordable ice cream, becoming the go-to favorite for everyone, especially the younger generation due to its irresistible taste and value.

Solution: We created content inspired by popular Instagram and TikTok trends to engage and attract a younger audience, driving them to follow and interact with the brand.

My Contribution: I took on dual roles as the content strategist and copywriter, crafting the brand’s strategy and messaging to resonate with its target audience.

A few of the examples: