SLAY Coffee

Objective: Position SLAY Coffee as a brand for those who like their coffee and humour - bold, dark, and infused with tongue-in-cheek wit.

Solution: We crafted a fresh, attention-grabbing brand voice characterised by honesty, directness, and humour. The posts resonated deeply with coffee lovers, establishing SLAY Coffee as the ultimate brand for true coffee enthusiasts.

My Contribution: Alongside my team, I proposed this distinctive tone of voice and solely managed their Twitter presence. The tone I adopted was inspired by Regina George - sharp, sassy, and unapologetically bold.

A few of the examples: