Tanishq Middle East - Gift of Rifa
Objective: To launch an exclusive jewellery collection that caters to the women of the United Arab Emirates, decked with Eight-Pointed Star, reflecting the culture, art and heritage of the region.
Idea: We created a TTL marketing campaign to introduce the collection to the female masses in the UAE region.
Execution: First, we coined the name of the collection, and further, it helped us connect the collection to the women consumers in Dubai. Apart from the online campaign, we also collaborated with local radios (like Kadak FM and Virgin Radio) and other local publications based in Dubai to spread the word.
My Contribution: I was leading the team solely, where I was the one to coin the name of the collection and work on the campaign, from ideation to execution.
Social content for the brand
The brand demands elegance and sophistication in every line, keeping in mind that it a luxury brand that caters to tier-1 audience. Apart from the day to day content, even the scripts for the brand were written by me.
