Gift of Rifa - UAE
Objective: To launch an exclusive jewellery collection with the design of the Eight-Pointed Star that caters to the women of the United Arab Emirates, reflecting the local art and culture.
Idea: We created a TTL marketing campaign to introduce the collection to the female masses in the UAE region.
Execution: First, we coined the name of the collection, and further, it helped us connect the collection to the women consumers in Dubai. Apart from the online campaign, we also collaborated with local radios (like Kadak FM and Virgin Radio) and other local publications based in Dubai to spread the word.
My Contribution: I was leading the team solely, where I was the one to coin the name of the collection and work on the campaign, from ideation to execution.
