TVF (Girliyapa) - Girls Hostel
Objective: To launch the first season of one of the popular shows by The Viral Fever, a popular Entertainment and Production company in India, in collaboration with Whisper.
Idea: We created a 360-campaign where we went all in with the promotions of the show. In addition to that, we also created a music video with artists like Dee MC and Siri to create an anthem to celebrate female friendships, as the show is all about celebrating womanhood.
Awards: My team and I won afaqs Media Brand Awards “Best Social Media Campaign” award for the show. The show is currently running on Netflix India.
My Contribution: As a Social Media Marketing Executive, I worked on the copy and ideation for the online social media strategy as well as offline.