2x Deep Cleaning
Insight: People often find it difficult to clean their homes, especially around festivals like Diwali and Ramadan.
Objective: To position Urban Company as an additional help apart from your daily cleaning equipment or your househelp
Idea: We create a tactical 360 marketing campaign to showcase the before and after effects of deep cleaning by Urban Company. The idea is to show the results and educate the masses about the services of Urban Company.
My Contribution: As a Senior Copywriter, I conceptualised, copywrote and executed the campaign along with my team.