YouTube Creators India - #CreatorsExplain
Insight: Budding YouTube Creators want to increase their reach and followers through YouTube Shorts but are still struggling with the questions - How and what to create?
Objective: To introduce the newly launched app YouTube Shorts to upcoming and established creators on YouTube.
Idea: We collaborated with the pro-creators like Tanmay Bhat, Payal Gaming, and others, from every niche, to create a series for Instagram and YouTube Shorts, where these experts helped the upcoming creators learn how they can use Shorts to their advantage and what type of content they can create for a specific niche.
My Contribution: I led the team as the Copy Supervisor that was working on the campaign, and I conceptualised the idea with my team, including the scripts and social media strategy for each creator.
Note: Apart from the campaign, I was working on the YouTube Creators India’s account for always-on content as well.
Social content for the brand
Creating content for YouTube Creators India was challenging, as it required catering to a niche audience and adhering to rigid visual directions. Additionally, there was a need to create inclusive and diverse content while following brand guidelines and ensuring accuracy when communicating important information about YouTube features.
